Financial Services SEO & FInancial Adviser SEO

Everyone wants their website to be on the 1st page of Google’s organic search results. A specialist financial services SEO (search engine optimisation) strategy will help you to earn that right. It will also help you to reduce your total long-run marketing spend.

Top Six Financial SErvices SEO Tips


Tailor your content to search queries.


Build a new page for each target keyword.


Use your target keyword in the URL.


Use your target keyword in the body text.


Regularly update your content

Alt Tags

Populate image alt and meta tags

Get Ahead of Your Competition

We are a financial services SEO specialist. We understand financial services and what your clients are searching for. This gives us a head start over generalist SEO agencies. When we work with you, we hit the ground running. We can help you to win more visitors to your website, increase your lead count, increase your sales and increase your new business revenue from organic search queries.

A financial services SEO expert standing at a whiteboard presenting an SEO strategy to financial adviser SEO clients
Three financial services SEO specialists discussing a project for a financial adviser SEO
Financial services SEO expert working at her laptop with a coffee on the desk
An SEO for financial services expert presenting a report to a financial adviser SEO client on an iPad

Financial SEO

We specialise in financial services SEO. We work on financial adviser SEO, IFA SEO, financial planner SEO, mortgage broker SEO and mortgage adviser SEO. We spend time to find out what you want to achieve. Then help you to define your SEO objectives and develop a cost-effective SEO strategy to grow your firm.

Most clients ask us to completely run their SEO strategy. If you’d like to take a leading role, we’re equally happy to work as consultants. We use a tried and tested six step process to tailor your SEO strategy to you. We work hard to create quality content rich copy. We aim to make your firm the leading authority in your niche. We don’t take short-cuts and we never use artificial bots or spam.

6 Steps to Create a Financial SEO Strategy

1. Market, Keyword and Competitor Research

Our first step is to work with you to identify your goals. Initially, we recommend you focus on a niche sector of your target market. To begin with, we’ll help you to identify the niche opportunities in your market. We then build content rich pages for your website. Each page is tailored to satisfy the search intent of your visitors. This is the foundation of any good SEO for financial services strategy. It will enable you to move more visitors to your website to the top of your sales funnel.

2. Content Marketing, Development and Curation

Google uses a series of algorithms to sort through web pages and build an index. Search algorithms look at the words in a query. Then, they decide which pages might be relevant to answer the query. They consider factors like the usability of a page, the expertise of the source and its location. The weight applied to each factor varies and depends on the nature of the query. Our financial services copywriters create financial adviser SEO content optimised for financial services firms. This content is designed to answer known search queries. It’s used to build new pages for your website. Our goal in this is to signpost your website as an authority on the services you offer.

3. Technical and On Page Optimisation

We analyse your site’s content and make recommendations to improve it. We consider how your content can be changed to prompt more of your visitors to make an enquiry. We will recommend changes to increase the search engine readability of your content. This will help search engines to accurately index the content of your pages. This helps them to match your services with your visitors search query intent. This also helps to improve conversions.

4. Link Building

If you use ‘Black Hat’ SEO techniques, such as buying links, Google could blacklist your site. We focus on building high quality links from a small number of authoritative websites. The best way to earn links from authoritative sites is to make your own site an authority. Our copywriters create SEO content for financial services to help you achieve this.

5. User Experience and Sales Funnel

Our SEO financial services experts review your page content. They make sure it accurately reflects your brand and the services you offer to clients. This helps to ensure your site’s content is relevant to visitors. We consider how your site and its content can be changed to improve your visitor user experience (UX). We work with you to create and curate new content designed to satisfy visitor search intent. The content we create includes clear calls to action, which help to convert more of your site’s visitors to leads and ultimately to clients.

6. Benchmarking and Reporting

As a financial services SEO client, you’ll receive a regular monthly report. The report shows the progress of your SEO strategy to date. It reviews your keyword performance by analysing your site’s organic search rank for the keywords you target. It reviews the search engine results page (SERP) position of your site relative to your competitors. It states the number of visitors to your site, the number of inbound links built and the number of and the result of site crawls. Each report compares your latest results with those from the last report. The reports illustrate the progress of your SEO financial services campaign to date.


What is SEO?

SEO stands for Search Engine Optimisation. A SEO strategy will increase the number of visitors to your website from organic search queries. The main source of new visitors to a website is from organic search engine results. A visitor types a search query into their browser and the search engine delivers a list of answers on a search engine results page (SERP). Paid adverts make up a large portion of many SERPs. Organic traffic is traffic that you don’t have to pay for. 

How does SEO work?

A website is made with content presented in a visually appealing way. The first step is to make sure search engines can read your content. Each page on your site has a title and a number of different tags. Search engines look for this information, along with certain keywords, to decide how to index your page.


  1. We begin with an audit of your financial website.
  2. We research and identify keywords likely to answer visitor search queries.
  3. We investigate how your website is ranked by search engines.
  4. We give you a report which outlines our findings.
  5. We recommend changes to improve your position in search engine page results (SERPS). 
How do you improve SEO?
  1. Publish content which answers visitor search intent. Research what your target clients are searching for and target specific keywords for their searches. Create a separate page for each keyword you target.
  2. Publish content which answers visitor search intent. Research what your target clients are searching for and target specific keywords for their search queries. Create a separate page on your site for each keyword you target.
  3. Place your target keyword in your page URL, your page title and in the main heading of your page.
  4. Mention your keyword at least once in the body of your page. Don’t stuff your page with your keyword as search engines don’t like this.
  5. Update your contact regularly. Search engines like sites that are updated regularly.
  6. Always fill in all the meta data tags.
  7. Always add descriptions to your image alt tags. This is good practice as it helps the visually impaired to view your content. It also gives you an opportunity to mention your target keyword. 
How long does it take to get results?

You should allow 4 months to see results from an SEO strategy. Visitors to your website because of SEO will increase in time, and the enquiries you receive because of it will grow. The key benefit of financial services SEO is that you continue to reap the reward from your investment in future years. Compared to the potential lifetime cost of pay per click (PPC) advertising, this makes an SEO investment very cost effective.

How much should I budget for SEO?

Small or New Firms

Our initial fee is £450. We analyse your market sector to find a niche and then research search query keywords for you to target. We then charge a monthly fee of £450. Each month we optimise your pages for your keywords, develop and curate new content. 

We also offer a combined financial services SEO strategy and Google Ads campaign. The initial fee is £550 to set it up. We then charge a monthly fee of £525. We work on your SEO as described above and manage your Google Ads campaign. We recommend you budget £500 per month for Google Ads in addition to our monthly fee. 

Established Firms with Complex Websites

Our initial fee is £2,500. We analyse your market sector to find a niche, research search query keywords for you to target and optimise your website for organic search traffic. We then charge a monthly fee of £1,000. Each month we improve your site wide user experience, develop and curate new content and build links to your site from other websites.

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